There are two classes of people when it comes to the use of social media. There are those who use it for fun while others are very busy with creating brands and promoting their products to gain a bigger outreach. If you belong to the latter group, it may not be easy as it seems at face value. It does not take just a simple post and a photo to make an impact on social media. Instagram is among the top social media marketing platforms and it is quite famous across all generations. The following are indicators that you are inspiring others in the Instagram space
Your posts have a high engagement rate
There are people who have thousands of followers but every time they make a post, they get very few comments or likes on their posts. Engagement indicates that you are doing the right thing and people are appreciating your efforts. Quality posts attract engagement as people can see the fine details of your content. The content should also add value to the lives of the followers or solve a problem that they face on a daily basis. You could be having few followers but the engagement level is very high.
Your posts convert
The essence of marketing or making a promotion is to increase sales or to make the brand known. However, there are hundreds of people who market on a daily basis but the results they get are not worth the efforts. There are many tools that you can use to track the conversion rate from your Instagram account and make meaningful conclusions. You have to master the art of marketing and use catchy phrases like 10% off or make your order within a given period of time. You should also include call-to-actions to prompt people to take action.
You have a schedule
The difference between those who make an impact on social media and those who do not depend on what they post and when they do it. If you have a content strategy that shows what you post and which day, then you are on the right track. Posting content that impacts the lives of others makes you desirable to others. The Small Business Blog shows that people will want to be associated with you when you are Rate 9. There are a few things you have to consider like the nature of your profile picture and completeness of your profile to achieve this rating.Read More